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How to create and promote your first lead magnet

How to create and promote your first lead magnet

Lead magnets give your business an excellent opportunity to share something of value with your prospective customers. In exchange for your free offer, a prospective customer will share their contact details, thus becoming a lead. The prospect of creating a lead magnet...
What your website copy specialist needs to know

What your website copy specialist needs to know

Your website copy has quite a few jobs that it needs to achieve all at once. It needs to engage a first-time visitor, inform them, and show them that they’re in the right place for their needs. Hitting all three of those nails on the head is no easy feat, and finding...
How to create loyal fans of your E-Commerce brand

How to create loyal fans of your E-Commerce brand

There’s one thing that every E-Commerce brand needs to be truly successful – loyal fans. A loyal fan supports your business, is the first to comment on your social media posts, and looks forward to your new products and releases. In e-commerce, there’s a heavy focus...
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