How to safely update your WordPress website and avoid disasters
John was fast asleep when his phone started buzzing with angry emails at 4am. His hotel’s website had crashed overnight. The online booking system was offline. Customers couldn’t make reservations or view their existing bookings. The website was showing a mysterious...
How to Claim a Google My Business Profile Without Login Details and Escalate When Support is Unresponsive
Learn how to claim a Google My Business profile when you have no access and support is unresponsive. Get control of your listing with our guide.
Creating Content for Each Stage of the Buying Cycle
Not everyone who lands on your website is ready to buy. In fact, most of them aren't. Some have only just realised they have a problem. Others are weighing up their options. A smaller group has their card out and simply wants reassurance that they're making the right...
Setting a schedule to avoid overwhelm
Time is something we never have enough of. When you run a business, it is chronically in short supply. Deadlines pile up, admin creeps in around the edges, and before you know it, you are answering emails at nine o'clock at night. You might even find yourself...
Sell more with the Know, Like, Trust principle
When it comes to selling, there is one undeniable fact you should never forget: people buy from those they trust. Think about your own buying habits for a moment. When you last needed a plumber, an accountant or a new pair of trainers, did you hand your money to a...
If You’re Serious About Your Website’s Message, Read This Book
I read this book and thought of you Every so often, I read a book and find myself mentally listing the clients I want to hand it to. Building a StoryBrand 2.0 by Donald Miller is one of those books. If you own a business with a website, this one is for you. Not...