How to safely update your WordPress website and avoid disasters
John was fast asleep when his phone started buzzing with angry emails at 4am. His hotel’s website had crashed overnight. The online booking system was offline. Customers couldn’t make reservations or view their existing bookings. The website was showing a mysterious...
How to Claim a Google My Business Profile Without Login Details and Escalate When Support is Unresponsive
Learn how to claim a Google My Business profile when you have no access and support is unresponsive. Get control of your listing with our guide.
How to Nurture Customer Relationships: 5 Proven Ways to Build Loyalty
Most small businesses spend far more time chasing new customers than looking after the ones they already have. I understand why. New enquiries feel like progress. But if you want to nurture customer relationships properly, the people who have already paid you deserve...
Hiring an SEO Expert: 9 Essential Questions to Ask Before You Sign Up
Hiring an SEO expert is one of those jobs that most business owners put off. Not because they don't want more customers, but because the whole subject feels overly technical and a bit murky. You get three quotes, they all say different things, and none of them answers...
Use your branding to tell a story to your customers.
Brand storytelling is one of those phrases that gets thrown around a lot, and I understand why people switch off when they hear it. It sounds like something reserved for big agencies with big budgets. It isn't. Brand storytelling is simply the way everything about...
Storytelling in marketing: how to connect with your customers
People love stories. We always have. Long before anyone wrote anything down, we were sitting around fires telling each other what happened on the hunt, who fell out with whom, and why you should never trust the bloke from the next valley. Stories inspire us, fuel our...