Did you know that you can deliver extra value in your blog posts with content upgrades? And did you know that additional value can lead your reader to purchase from you?
We call this content upgrades, and it’s the perfect opportunity to turn an engaged reader into a lead.
Whether it’s an old post or a brand new one, you can include additional free content at the end of your blog in exchange for a reader’s name and email address. It’s a fantastic way to grow your email list and know that you’re giving your readers a better experience when they engage with your content.
How do you start including content upgrades in your posts? Let’s take a look at the first steps you need to take so that you can begin converting readers into potential customers.
How to create a content upgrades
Your content upgrades will naturally follow from the content in your blog post. For example, if you’ve created a blog post about gardening in the spring, you could offer a checklist to your readers. The checklist would run through the tips and advice you shared in your post, helping them take action and have a more beautiful garden.
Types of content upgrades
Content upgrades can come in a variety of formats, allowing you to choose the perfect fit for your needs.
Consider offering written content, such as a helpful checklist, detailed guide, or a valuable series of emails. Alternatively, you could engage your audience through informative video content, such as engaging tutorials or a comprehensive free course.
If audio is more your style, creating captivating content like a private podcast or an intriguing audiobook can truly captivate your audience.
The possibilities are endless when it comes to offering valuable content upgrades that will leave a lasting impact on your audience.
How to deliver the content upgrades to your readers
Your content upgrades are offered to a reader in exchange for their name and email address. You’ll deliver the free content via email after they sign up to receive it.
Professional email platforms such as ConvertKit, Active Campaign or Mailchimp will allow you to create an automation that delivers your content upgrade automatically to new subscribers.
Use your content upgrades more than once
Once you’ve created a content upgrade, you can use it across multiple blog posts. Try to group your content into topics. Then, you can create one content upgrade for each main topic. This ensures you get the maximum benefit from the content you’re making.
Remember to include a pitch
Creating free content to engage your readers and turn them into leads is great, but you must encourage them to take the next step. At the end of your content upgrades, point your lead towards your products or services. Let them know why it’s an excellent fit for them and how it can help them further.
In conclusion, content upgrades are a powerful tool for converting blog readers into customers. By providing valuable additional content in exchange for their email address, you can build a strong relationship with your audience and nurture them towards making a purchase.
Remember to revisit your past blog posts and find opportunities to add content upgrades that align with the topic and provide even more value to your readers.
Start implementing this strategy today and watch your conversion rates soar.
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