Is your website just a digital brochure, or is it actively generating new business?
If you’re anything like most business owners, you already know your website could be working harder to generate more website leads. But how exactly do you make that happen? That’s where things can get confusing.
Website leads generation isn’t about having the flashiest design or using complicated technology. It’s simply about understanding how your visitors think and giving them compelling reasons to connect with you.
The good news is you don’t need to be a marketing expert to transform your website into a lead-generating machine.
Through this blog post, we’ll explore seven proven website leads strategies that can help turn your website visitors into valuable website leads.
There’s no fluff or theory. That’s a promise. I’m sharing practical techniques businesses like yours use to grow their customer base. Whether you’re starting from scratch or looking to improve your existing lead generation efforts, these tips will help you turn more website visitors into website leads.
Clearly Defined CTA
Every page on your website should have a clearly defined CTA (Call To Action). A CTA makes it clear to visitors what you want them to do when they reach your site. Use colour or design features to help your CTA to stand out. For example, you might use an eye-catching button saying “Get Your Free Quote” or “Book A Quick-Start Call” to generate more website leads.
Lead Magnet
A lead magnet is a piece of valuable content offered in exchange for your customer’s details – usually their name and email address. There are many forms of lead magnets, including free guides, checklists, workshops, video courses and more. Lead magnets are usually created to speak to (and answer) a specific pain point your customers face. For example, a company selling garden plants could offer a downloadable planting schedule to their potential customers.
Content Upgrade
Your blog content offers a perfect opportunity to turn visitors into website leads. You could add a content upgrade at the end of your blog post to deliver more valuable content to visitors who opt-in. A content upgrade is similar to a lead magnet, focusing on content that adds to the blog post a visitor has just read. For example, you could add a checklist or implementation guide that helps a visitor to take immediate action.
Email Newsletter
One of the core principles of growth is nurturing and building stronger relationships with your audience. A weekly or monthly email newsletter lets you share news, tips, ideas and other content with your audience. Create a prominent sign-up page for your email newsletter. Also, share past issues of your newsletter on your website, as this helps visitors see the great content they can receive by signing up.
Simplify Contact Forms
One of the easiest ways to turn away a visitor is to create a complicated contact form. Unless you need specific information to provide a quote, try to minimise the number of fields in your forms. Keeping things simple with name, email and phone number (if required) often works best. Ensuring your forms are easy to complete will help you generate more leads.
Pop-Ups
A well-timed pop-up is a great way to capture visitors’ information and turn them into website leads. However, pop-ups are commonly looked down on, as many businesses shove them immediately in the face of a new visitor. Try using a pop-up that works on a timed basis (30-60 seconds) or when a user scrolls 50% of the way down an important sales page.
Live Chat
Adding live chat functionality to your website is an easy way to boost visitor engagement. With live chat, you’re giving visitors an easy way to interact with your business. They don’t need to fill out a form and wait patiently for a response. Live chat can give visitors immediate assistance and move them closer to becoming customers. And no, you don’t need to be awake 24 hours a day with live chat. You can set it to collect messages when you’re away from your business.