In the age of automation, email spam filtering has become an essential tool in the fight against unwanted emails. However, it can also be a huge obstacle for marketers or salespeople who are looking to reach potential customers through email. In this blog post, we’ll cover how to avoid spam filters when sending emails and why automatic email spam filtering happens in the first place.
1. Your Subject Line Includes a Spam Trigger Word
When sending emails, it’s important to pay attention to the words used in your subject line. Certain words, such as “free”, “discount”, “limited time”, and “special offer”, can trigger a spam filter and cause your email to be marked as spam and sent to the recipient’s spam folder.
To avoid spam filters, try to use more specific and descriptive words in your subject line, such as “exclusive offer” or “special promotion”.
2. Your Email Has All Caps
Using all capital letters in your email subject line can be seen as aggressive and can trigger a spam filter. To avoid spam filters, try to use a combination of upper and lower case letters when writing your subject line.
3. Use of Exclamation Points will not avoid spam filters
Using excessive exclamation points or emoticons in your email can trigger a spam filter. This is because these words and symbols are often seen as aggressive and can signal to the spam filter that the email is unwanted. To avoid spam filters, try to use more subtle language when writing the subject line and body of your email.
4. You’re Using Attachments
Attachments can be a great way to add additional information to your emails, but they can also trigger a spam filter. It’s especially important to avoid large attachments, such as images or PDFs, as they are more likely to be flagged.
To avoid spam filters your email being flagged as spam, it’s best to avoid using attachments if possible. If you do need to include an attachment, make sure to keep it small and use a file type that is less likely to be flagged, such as a plain text document or an HTML file.
Additionally, it’s a good idea to include a brief description of the attachment in the body of the email so that the recipient knows what the attachment is before they open it.
5. Your Email Image to Text Ratio Is High
When sending emails, it’s important to keep the image-to-text ratio low to avoid triggering a spam filter. This means making sure the text in the email is proportionate to the number of images included. If there are too many images and not enough text, this can be seen as suspicious by spam filters. To avoid spam filters, make sure to include plenty of text to accompany the images. This can be done by providing a brief description of the images or providing additional information related to the images. Additionally, using alt text for images can also help make emails more accessible and readable.
6. Your Email Has Different Colored Fonts and/or Styles
It is important to avoid using different coloured fonts or styles in your email. Using multiple fonts or colours in your email can be distracting and confusing for the reader, and it can also raise red flags for spam filters. Instead, use a consistent font throughout your email and keep the formatting simple.
This will make your email easier to read and it will not trigger any spam filters. Additionally, to avoid spam filters make sure to proofread your email to ensure that there are no typos or grammatical errors that could also lead to your email being flagged as spam.
7. Low Open Rates
Keep your email list up-to-date and relevant to ensure that your open rates remain high. Additionally, you should avoid sending too many emails to the same people as this can also reduce your open rate. Moreover, it’s important to avoid using deceptive subject lines, as this can also trigger a spam filter.
Make sure to include an unsubscribe link in your emails to give people the option to opt-out of your emails if they choose to.
8. Your Email Is Unsolicited (and Aggressive)
In addition to only sending emails to people who have opted in, it is important to make sure your emails come across as friendly and helpful. Make sure the content of your emails is relevant to the recipient, and avoid using aggressive language or making aggressive sales pitches.
Additionally, to avoid spam filters use an appropriate and descriptive subject line; this will help ensure that your emails don’t get flagged as spam. Keep an eye on the frequency of your emails; sending too many emails in a short period of time can also trigger a spam filter.
9. Overeager Follow-ups
When sending follow-up emails, to avoid spam filters it’s important to be mindful of the number of emails you are sending and the frequency at which you are sending them.
Try to space out your follow-ups so that you are not sending too many at once. This will help ensure that your emails do not trigger any spam filters. Additionally, try to limit the number of follow-ups sent and make sure that the subject lines of each email are descriptive and clear so that the recipient knows exactly what the email is about.
10. Your Subject Line Is Deceptive
It is important to make sure that your subject line is not deceptive and accurately conveys the message of your email to avoid spam filters. Make sure to use words and phrases that are specific to the purpose of your email and avoid using words that may have a negative connotation.
Additionally, avoid using too many words or punctuation in your subject line as this may also trigger a spam filter. By taking the time to craft a subject line that is both clear and descriptive, you can ensure that your email reaches the intended recipient and is not flagged as spam.
Conclusion
When sending emails can be tricky to avoid spam filters, but it’s not impossible. By following the tips above, you can ensure that your emails reach the right people and don’t end up in the spam folder.
Additional reading from external sources
Prevent emails to Gmail users from being blocked or sent to spam
Link: https://support.google.com/mail/answer/81126