Are you struggling to come up with fresh content for your audience? In a world where social media is saturated with brands vying for attention, it’s important to stay relevant by sharing valuable content. But how do you find the motivation to generate new ideas? The answer lies in a content tree.
A content tree is a strategic way to organise and plan your content, ensuring that you have a variety of topics and formats to engage your audience.
In this blog post, we’ll break down the steps of creating a content tree and provide examples to help you get started. By using a content tree, you can effectively share valuable content and stay ahead of the competition.
Sharing fresh content with your audience can quickly become an “I’ll do it later” task, and you’ll quickly neglect it completely if enough time passes.
No truly original ideas are out there anymore, anyway, right?
But you want to remain relevant in a world where social media is full of brands shouting for attention and email inboxes overflowing with newsletters. Sharing valuable content is one of the best ways of doing that.
So, how do you escape the motivation pit when it comes to generating new things to talk about?
A content tree.
Choosing your content tree topic
First things first, you need to choose a topic you know you can talk about at length. That will be the trunk of your content tree.
For example, if you run a dog behaviour business, your singular theme that month could be all about toilet training a new puppy. This is a huge topic that is full of different types of value to share with an interested audience. Find a theme or topic you could easily expand on.
Planning your content tree branches
With your chosen topic as the trunk of your tree, your related pieces of content are the branches. Keeping with our puppy example, let’s see how that might look.
Your first big branch could be a blog post covering various techniques used to house-train a puppy.
Your next branch could be a series of social media posts that go through an individual technique along with the pros and cons of each one.
Another branch could be an email newsletter talking about what to do when a method doesn’t work and what to consider before trying again – for example, perhaps their puppy is dealing with separation anxiety, and they’re using their owner’s favourite shoes as a personal potty while they’re out shopping.
A further idea could be to create a video showing one of the training techniques in action.
Growing content tree leaves
Finally, the leaves on your content tree are the smaller pieces of content you can share during the month. This could be a downloadable checklist a reader could use while house training their puppy. It could be small quote graphics for social media featuring snippets from your blog post. You could even create some short videos that share one house training tip at a time or a Q&A that addresses any issues that your audience had while training their puppy.
In conclusion, the content tree strategy provides a comprehensive and adaptable framework for content creation, enabling you to overcome the challenges of generating fresh and valuable material for your audience.
By selecting a central theme as the trunk and branching out into related topics, you establish a narrative thread that captivates and engages your audience.
The versatility of repurposing content across various formats and platforms ensures maximum impact, while collaboration and data-driven insights contribute to sustained growth.
Embracing the content tree approach not only addresses the perpetual need for new ideas but also positions you as a dynamic and reliable presence in a competitive digital landscape.
As you continue to cultivate and refine your content tree, the result is not just content but a strategic and evolving connection with your audience.