Let’s talk about what social channels you should be promoting on in 2022, and I’m gonna give a shocker. We’ve only chosen two, and we’re going to tell you why.
Why is even promoting on social channels important? Well it all comes back to different pathways to your website.
You want people to find your website, and people used to think that if you just create a website, people will start showing up. If you build it, they will come, which isn’t true. They have to find you, and so that’s why Google and search engine optimisation is so important.
But social channels can be another way for people to find you and come to your website. Maybe find you for the first time, or come back to your website.
There’s lots of different social channels. There’s some that are popular and there’s some that are small but growing. You can waste a lot of time trying to build up the profiles and promote on all the different ones, and it could be a time suck.
In our opinion, our advice is choose the two that are the most popular, that are going to yield you the most results.
The first one is YouTube.
Well, first of all, YouTube is the second largest search engine in the world, only behind its parent company, Google.
It’s huge. Video is huge. Engagement is huge, and ranking in the number two search engine in the world’s a big deal.
So putting out video content is really, really important.
I think it’s great for the engagement aspect, because human beings are visual. We like interacting. We like seeing things.
YouTube also has paid ads, the PPC that you can run on YouTube campaigns.
There’s so much valuable information out there on YouTube that it’s just a platform that we feel you can’t ignore and that you should be focusing on in 2022 in some shape, form, or fashion.
If you’re producing content, you need to figure out how you can incorporate YouTube into your content marketing calendar.
The next social channel you should be promoting on in 2022, you probably guessed it, and that’s Facebook. Facebook is the most popular social channel. It’s also either the top or top two websites in the world, and so Facebook is absolutely huge.
And so, just because of that, that’s where you want to be promoting, because there’s people there, and so building an organic following is great.
Having Facebook ads is great, too. Ideally, you want to be doing both, but at least do a free organic business page at the bare minimum, because it’s free, and there’s users there.
Now, we could talk about Instagram. We could talk about LinkedIn. However, they just don’t yield the same results as YouTube and Facebook, at least in general.
Some certain niches, you know, maybe if you’re B2B in a certain kinda niche, B2B industry, well, then LinkedIn might be the place for you, or Instagram might be the place for you, depending on what you’re doing. But overall, YouTube and Facebook are going to bring you more traffic.
Instagram is kind of its own little platform, and so driving traffic from Instagram back to your website is a little more difficult because people are wanting to scroll through and look at photos and engage with content. They’re not really there to be taken off of Instagram, like Facebook. Instagram is just kind of a visual platform, if that makes sense.
Social channels are typically high ranking websites because of all of the engagement that they have. Like Twitter, Facebook, Instagram, YouTube, all of your social channels are the highest trafficked sites in the world, even more so than Google. That may surprise you. Twitter, Instagram, Facebook, they all outrank Google.
Google is in the top 10 but I think it’s sitting somewhere around eight, and YouTube is like, four.
That’s how important the social channels are.
These are two that we feel are important.
YouTube and Facebook.
Obviously, if you’ve got the time, go focus on Instagram, Twitter, all the other ones, ’cause they are valuable.
But if you’ve only got so much time, focus your energies on Facebook and YouTube.
The last thing I want to add here is you want to focus on where your audience is.
And so, again, if your audience is on Instagram, because maybe you’re a photographer or something like that, then yes, go there. Absolutely spend time there.
But in general, because these two are the biggest and yield the best results, you for sure want to include YouTube and Facebook.
If you have any tips you can share on social channels please write them in the comment section below, and don’t forget to subscribe to our email list below for more regular tips and strategies designed to help you run your business toward success.