Beyond the Facelift: Why Your Website Redesign Needs More Than Just a Pretty Face
So, you’re thinking about a website redesign. Awesome! It’s a bit like giving your online presence a fresh coat of paint, right? You want to make it look sharp, modern, and reflect your awesome brand. But here’s the thing: a shiny new website isn’t a magic bullet for business growth. Let’s break it down.
Imagine you’ve got a physical shop. You decide to give it a total makeover – new shelves, snazzy lighting, and you replace all your old stock with top-of-the-line, super appealing products. Now, when someone does walk in, they’re going to be way more impressed. They might even buy more! But here’s the kicker: if nobody walks in, all that effort is wasted.
Think of your current website visitors like the people who already walk into the shop. A website redesign can definitely boost your conversion rate – those people are more likely to buy. But what about all the potential customers who don’t even know you exist?
You wouldn’t just rely on the refit to bring in new customers to the shop, right? You’d put up a killer window display, maybe some eye-catching signage, and run some ads to get people through the door. The same goes for your website.
Website Redesign: It’s a Sales Tool, Not a Marketing Strategy
A common misconception is that a new website redesign is marketing. It’s not! Think of it as a super-efficient sales tool. It’s designed to convert visitors into customers once you’ve actually got them there. Marketing is what gets them to your website in the first place.
So, if you’re planning a website redesign, don’t blow your entire budget on the design itself. You need to set aside some funds to drive traffic to your shiny new redesigned website. Otherwise, it’s like throwing a party and forgetting to send out the invitations.
How to Get People to see Your Amazing New Website Redesign
Alright, so you’ve got a fantastic website redesign to show off to the world. Now what? Here are some ways to get those virtual doors swinging:
SEO (Search Engine Optimisation):
To ensure that your redesigned website is easily discoverable by users searching for relevant content, it’s essential to optimise it for search engines, allowing potential customers to find you organically through improved visibility and relevant search results.
Social Media Marketing:
Promote your newly launched website redesign across your social media platforms and enhance your reach by implementing targeted advertising campaigns.
Email Marketing:
Send out an engaging email blast to your existing email list subscribers to inform them about the exciting website redesign, highlighting the fresh look and improved features that enhance their experience. This communication serves as an excellent opportunity to reconnect with your audience and generate enthusiasm about the changes, encouraging them to explore the new design and share their thoughts.
Paid Advertising (PPC):
Content Marketing:
Produce engaging and insightful blog posts, informative articles, and captivating videos that not only draw visitors to your redesigned website but also keep them coming back for more valuable content.
Influencer Marketing:
Online Directories:
Guest Blogging:
Public Relations:
Increase your online visibility by getting your website featured in pertinent online publications that cater to your target audience, helping you to connect with potential customers and build your brand’s credibility.
Link Building:
Improve your online presence by encouraging reputable and high-quality websites to link back to your site, which can significantly improve your search engine rankings and drive more traffic to your content.
Local SEO:
If you have a physical business, it is essential to prioritise optimising for local search to increase your visibility in your community and attract nearby customers.
Ready to Transform Your Online Presence?
Don’t let your website redesign be just a pretty face. Make it a powerful tool for growth. At Webalogic, we can help you create a website that not only looks great but also drives results.
Ready to take the next step?
Let’s get those virtual doors swinging and turn visitors into loyal customers.