5 Tips for Working with a Web Designer
Starting a new web design project can feel pretty overwhelming. You're handing over your time, your money and a big part of how your business presents itself to someone you may only have met once. It can be difficult to know how to approach the project so that it ends...
Low Social Media Engagement: 5 Reasons Followers Ignore You
Low social media engagement is one of the most common frustrations I hear from the business owners I work with. You put the effort in, you post regularly, and then you watch the numbers sit there doing very little. It is disheartening, and after twenty years of...
The 5 Golden Rules of Writing Conversationally
Hi, how are you today? Odd way to start a blog post, isn't it? But stick with me, because that one little question is doing a lot of work. It's talking to you, not at you. And that's exactly what this post is about. I've spent more than 20 years building websites for...
Creating Content for Each Stage of the Buying Cycle
Not everyone who lands on your website is ready to buy. In fact, most of them aren't. Some have only just realised they have a problem. Others are weighing up their options. A smaller group has their card out and simply wants reassurance that they're making the right...
Setting a schedule to avoid overwhelm
Time is something we never have enough of. When you run a business, it is chronically in short supply. Deadlines pile up, admin creeps in around the edges, and before you know it, you are answering emails at nine o'clock at night. You might even find yourself...
Sell more with the Know, Like, Trust principle
When it comes to selling, there is one undeniable fact you should never forget: people buy from those they trust. Think about your own buying habits for a moment. When you last needed a plumber, an accountant or a new pair of trainers, did you hand your money to a...